Recently I seen that how print media have settings with Big and Powerful Industrial groups/Influential persons. They publish the views/article/story about the influential person/group and in return take advertisements and arrange for some awards for them. Actually it is a understanding between these two parties for mutual benefits but print media have the responsibility towards common man as general public believes and work on the views / article published for big celebrities.
I think Print Media should avoid it and publish only real things and from business point of view they should look towards the advertisers who do not have malign interest for the society.